Friday 23 November 2012

Where?House

An old dilapidated heritage building for the festival venue, cool pop up retro markets, music on trams and cheap tickets to rave parties. 'What is this amazing festival?', I hear you ask. Why, the Melbourne Music Festival if course!

Running from the 16th of November to the 25th of November, this ten day annual festival has taken over the city with a program of imaginative events dedicated to celebrating our city's world famous music scene. The center (or 'hub', if you will) of the festival is located in the somewhat crumbling heritage listed Argus Building (nicknamed 'Where?house' for the festival), on the corner of Elizabeth and LaTrobe street in Melbourne's CBD. The hub is open every day from 11am-8pm and features lunch and dinner service from some of Melbourne's most iconic food traders as well as hosting installations, interactive and immersive experiences. By night, the space has been the venue for performances from the likes of Safari, Raw Prawn, Radio Slave, PillowTalk, A13 and DJ Madd, as well as shows occurring at random pop up points throughout the city.

Last night I went to investigate what this Where?house was all about, and let me tell you, I don't think I've ever seen a cooler or more Melbourne-appropriate venue, like, ever. With it's bare and exposed walls, factory fit out and, er, lack of roof (I'm not even joking, this place is actually sans roof) it's almost like this place was built for it's party purpose. Hipsters eat your hearts out. The space was buzzing, with a rave party getting started on the ground floor, while upstairs (where there's no entry fee. winning!) people were chilling out, having a few beers and sampling dishes served from Touchè Hombre, Huxtaburger and I Love Pho. There's also a Retro Market set up in the corner, just in case after your sixth cider you decide it's a good idea to buy yourself an oversized fax fur coat. Hey, I almost did.

So run down and check it out my music loving Melbourne friends, there's only a few more chances to jump in on the action! Sip on some ciders, listen to some great beats, have a browse through the market stalls and raise the roof at a rave party. Well, metaphorically of course...











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